• The S.M.A.R.T Way to Find Content Ideas for Your Blog


    As discussed in my article on the three stage content marketing lifecycle, your company’s content strategy is always presenting new opportunities for high quality content. Unfortunately, most content creators fail to capitalize because they do not have S.M.A.R.T. ways for recognizing these opportunities. This ends up leading to either blasé content or ideas that are inconsistent with your brand. Yuck! In this post, I will define the S.M.A.R.T. way and discuss how you find hundreds of high ROI ideas in just minutes.

  • How to Spot a Phony Instagram Influencer


    Influencer marketing is expected to become a nearly $10 billion industry this year. Despite this growth, many small businesses do not have effective practices in place for vetting influencers. This results in both companies and consumers being fooled by creators that are not as popular as they may seem. To further support this point, a 2019 CBS News study claimed that 15% of corporate dollars spent on influencer marketing is lost by targeting fake followers. To avoid such fraud, I have assembled several FREE tactics for determining the authenticity of an Instagram influencer.

  • 7 Ways to Reduce Your Email Marketing Unsubscribe Rates


    Anyone who has dipped their toes in email marketing understands that unsubscribes are a part of the business. However, it is deflating to see a once-promising lead unsubscribe from your campaign. When this happens, marketers are left scratching their heads and wondering what went wrong. Let’s consider the motivations behind email marketing engagement and then identify the seven ways you can reduce your unsubscribe rates.

  • ELI5 Guide: Search Engine Optimization


    Search engine optimization … that fancy phrase you have heard about for years. You know it’s important, but do you really know how it works? In this “Explain like I am Five” (ELI5) Guide, I will explain everything you need to know to get your website SEO optimized.

  • Streamline Your Content Marketing Strategy with the Three Stage Lifecycle


    Many company’s blogs, video channels, and content-driven projects fizzle out after just half a dozen posts. This is the result of employing a strategy that does not align with a project’s scope. By applying the three stage content marketing lifecycle, marketers can avoid poorly realized strategies and design a practical framework that is flexible to an organization’s needs.