• Why You Should Lead Like an Army Ranger


    After two long years of schoolwork, I recently completed my MBA just before the holidays. With all my newfound spare time, I have been reading a lot lately. I am particularly interested in marketing leadership. I’ve had the chance to read several works from across disciplines. While many of these works are filled with compelling insights, I found that one text painted a portrait of a leader far better than the rest. What’s that work? The Army Ranger Handbook.

  • ELI5 Guide: Email Marketing


    Alongside social media, SEM, content creation, and SEO—email marketing is one of the cornerstones of digital marketing. However, many marketers find email marketing to be one of the more complicated marketing practices. Sending email to several thousand recipients can feel like your finger is on the nuclear button, which is further escalated if you don’t know what you are doing. As so, in this “Explain like I am Five” (ELI5) Guide, I will explain everything you need to know to get started with building an email marketing campaign.

  • 8 Types of Lead Magnets and Why they Work


    A lead magnet is an incentive given to potential customers for providing contact information, such as name and email, through a company’s website. This exchange works because both the company and consumer have something to gain. Whereas companies receive data they can use for marketing communications, the consumer gains some sort of content as an incentive. We’ll discuss this in greater detail later.

  • Best Free SEO Tools for Marketers in 2020


    In my ELI5 Guide to SEO, I discussed the factors that are important to a business’s on-page and off-page SEO performance. MarTech companies are constantly pitching software that can improve these tools for small businesses. While many of these tools are excellent, there are hundreds of powerful FREE tools that can optimize your SEO performance.

  • How Dictation Can Strengthen Your Brand Voice


    Brand voice is a business’s style of communication. It makes a brand unique and gives it personality. It’s what makes the language of a silk-stocking law firm different than that of a bungie jumping company. Its goal is to tell the story and culture of a company. At many companies though, there is a disconnect between brand voice that is used in marketing materials and the voice used when interacting with clients. This is a sign of a weak brand voice. How can a company strengthen this? Dictation is a simple and creative solution.

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